AOL’s identity crisis: The company may ditch the ‘AOL’ brand – Business Insider

AOL's identity crisis: The company may ditch the 'AOL' brand – Business Insider
Business InsiderAOL's identity crisis: The company may ditch the 'AOL' brandBusiness InsiderMark Ritson, a leading brand expert and marketing consultant, tells Business Insider that he also thinks the messy corporate brand definitely needs a clean up. AOL is tricky, he says, because it has very strong brand awareness, but that its image "has …and more »
AOL's identity crisis: The company may ditch the 'AOL' brand – Business Insider