IBM’s Got a Plan to Bring Design Thinking to Big Business – WIRED

IBM's Got a Plan to Bring Design Thinking to Big Business – WIRED
WIREDIBM's Got a Plan to Bring Design Thinking to Big BusinessWIREDFor going on four years now, IBM has been working to reinvent itself as a design-led business. In 2012, the computing behemoth employed just one designer for every 80 coders. Today, that ratio stands at 1:20. By the end of 2016, the company hopes to …
IBM's Got a Plan to Bring Design Thinking to Big Business – WIRED